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Skincare trends come and go with the originally famous Korean 10-Step Routine to Skin Cycling, to the anti ten-step "Skin-care Diet", to now the 7-Skin Method! Imagine this, you can achieve that bouncy, glowy, smooth skin, plumped with hydration, you know the one you get after an expensive facial, but at home, and with just one product! What started from a three-skin method has now become...

  The live action 'Barbie' movie might be this summer's biggest hit with Margot Robbie playing one of the famous barbie dolls that left Barbie Land to the real world on a quest to explore the truth about the universe! The internet has exploded, erupting in 'finger hearts' after the Barbie premiering in South Korea, with the actress, Margot Robbie, decked in some of the most iconic...

Douyin makeup is a highly popular Chinese makeup style that has entered mainstream media through TikTok! It consists of enhancing your natural features to give off a more youthful, soft, and doll-like appearance! The Douyin makeup look is loved by IVE's Jang Won-young, beauty Youtuber Jessica Vu, as well as popular Chinese celebrities such as Esther Yu and Nana Ou-Yang! Some key characteristics of this viral makeup style...

Our skin deserves just as much care and love in the summer as it does in the winter time! Due to the inevitable heat and humidity in the summer, your skin is more likely to produce excess oil and sebum. Sweat, air pollution, sunscreen, and other impurities can also cause your pores to get clogged, resulting in acne and other skin troubles!  The higher intensity of the...

The 101 Guide To Sun Care Sunscreen is one of the simplest and most effortless ways to protect your skin and maintain its youthful appearance. Maintaining a healthy habit of applying sunscreen on a regular basis can do wonders for your skin! Not only does it protect your skin barrier from harmful sun exposure, lowering the risk to skin damage, it is also vital...

Who was at Head In The Clouds in NY this past weekend? It was definitely a weekend of amazing performances from the likes of XG, NIKI, DPR IAN, DPR LIVE, Warren Hue, ITZY and so much more and with Coachella finishing up last month and HITC LA just being announced - festival season is definitely up and running and we can’t wait. BUT! If...

In honor of Earth Day last weekend, here are some of the top eco-friendly, cruelty-free K-Beauty brands that you should try out to celebrate clean beauty and our love for our planet! What is Clean Beauty? With sustainability becoming a rising topic, the term "Clean Beauty" has been popping up frequently in our beauty industry. So what exactly is clean beauty and what does it...

Discover our NEW ARRIVALS and long awaited RESTOCKS from your favorite K-Beauty brands just in time to welcome spring! Check out new brand arrivals for skin care, body care, hair care, and more! First up, we have a couple of exciting new arrivals from the new fan-favorite brand, Numbuzin, viral on Tik Tok for their No.3 line, which include the famous No.3 Porcelain Base-Skip Tone Up Beige,...