Blog M » The Select

Arguably, the aloe vera is the most commonly used and the most beloved ingredient in cosmetics. Generally, they are used as soothing, moisturizing and anti-irritation ingredients in the cosmetics. Most of its effects are due to the rich phyto-chemicals in the A. vera juice. Many of us already know of A.vera's moisturizing property.....

Introduction If anyone asks me to pick up the most iconic type of product in K-Beauty business, I will definitely pick up the sheet masks. The famous Korean skincare regime may be a new thing, but actually the toner to cream regime is originated from the classical, luxury French cosmetic brands. Just, Korean people followed it religiously and it became a Korean thing. But...

When someone ask me what the most unique Korean beauty product is, I will say “sheet mask” without 1 second of hesitation. There are millions of mask sheets from all (not even almost) Korean brands, from 99 cents mask of Skinfood to 40$ per piece luxury mask of Amore Pacific. Actually, from the troika era of Korean road shop (Early 2000, Missha / The Face Shop...

I know it does not make much sense to spend $100 for a serum, especially when you buy K-beauty products. ╮(╯▽╰)╭We all know Korean cosmetics are known for their great value for money. But reasonably priced, high quality “road shop” brands or internet bestsellers are not all about the K-beauty.╮(╯_╰)╭ Actually, there are a few luxury brands with long history and philosophy that has...

Sometimes I really feel like Korean products are like wines. There are many prestigious brand and famous products but at the same time, there are so many “cult-wine” like products in the realm of K-beauty. I mean, there are many unknown, economically priced brands with excellent quality and it is such a great fun to find those products and share with others. So Blog...

Long time no post, M-Friends. The weather is getting warmer and warmer. And soon, summer will be here with us. The good news is that our skins won’t be dried up as before but our pores will be filled up with sebum and impurities in a much faster phase than ever before.

HELLO, ANTIOXIDANTS. Reactive oxygen species (ROS) are the well known enemy for your youthful skin. ╮(╯▽╰)╭ They are overly reactive molecules with oxygen in them and they are made as byproducts of normal metabolism. They are considered as one of the main cause of accelerated aging and exposures to UV, pollution and stress increase the production of ROS. So we need to protect ourselves...

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