Blog M

When Laneige introduced Water Sleeping Mask to the Korean cosmetic market, K-beauty bloggers responded with fervent enthusiasm. I mean, it was REALLY REALLY convenient - you don’t even have to put the sheet mask on your skin for 20 min! You may apply it like cream and go to sleep. It is the first cream-type sleeping mask among Korean cosmetic products, and the most...

Long time no post, M-Friends. The weather is getting warmer and warmer. And soon, summer will be here with us. The good news is that our skins won’t be dried up as before but our pores will be filled up with sebum and impurities in a much faster phase than ever before.

Hello, Review M friends.↖(^▽^)↗ As far as I remember (I guess it was around 8~9 years ago,) the company called Genic introduced the first hydrogel mask to the Korean market. It was a splendid debut – they still hold the record for “the most selling single item in all home shopping channel.” But other cosmetic companies began to introduce the same type of hydrogel...

HELLO, ANTIOXIDANTS. Reactive oxygen species (ROS) are the well known enemy for your youthful skin. ╮(╯▽╰)╭ They are overly reactive molecules with oxygen in them and they are made as byproducts of normal metabolism. They are considered as one of the main cause of accelerated aging and exposures to UV, pollution and stress increase the production of ROS. So we need to protect ourselves...

It is the era of sheet masks. K-beauty enthusiasts eagerly look for more moisturizing, visibly enhancing sheet masks everywhere and many companies brought up sheet masks with different textures (cellulose, cotton, and hydrogel) and “fascinating” active ingredients (snail, collagen, peptides, placenta and even horse fat.) 

Spring is here, we've prepared Leaders UV Perfection Aqua Sunscreen line for your spring skincare. Buy any of sun liquid or sun block and can get 1 FREE sun spray

When it comes to Korean skin care, more is more. (Heard of the exhaustive ten-step routine that Korean women follow daily?) If you don't quite have the time (or money) for this kind of multi-step process, you're in luck. We've got some beauty tips straight from Angela Kim, founder of Insider Beauty.

Listed No.1 on Michelle Phan’s 8 must-try Korean beauty products. Skin Food Black Sugar Mask Wash Off – If a sheet mask isn’t your thing, try this black sugar mask with vitamins, glycolic acid and nourishing minerals. The mask’s texture will exfoliate your skin, sloughing off any oil or dead skin cells and tighten all over in just 10 minutes.