SHEET MASK 101 - The Coveteur
If Paris is known for perfume, South Korea might just be known for the fanatic devotion to skincare, with 10-step routines being just a matter of course. Some of their tips and tricks have finally come stateside in the past few years, and we couldn't be happier, even if we have admittedly lost track of exactly what alphabet cream we're on now (CC Cream for hair? DD cream for décolletage?). Besides introducing the world to BB Cream, South Korea has churned out countless sheet masks that are changing the beauty game in a big way. Diligent skincare obsessives will by now recognize the sleek packaging of Dr. Jart+ masks in their local Sephora aisles, but there's a whole world out there for us to frolic in, too.
We called up our favorite international beauty expert, Charlotte Cho of Soko Glam, to get the scoop on whether sheet masks are the next big things—and which ones, of course, you should try out.
... ON WHAT MAKES THEM SO MUCH BETTER THAN THE WASH OFF ONES WE'VE USED BEFORE:
"Sheet masks have been trending in Korea for quite some time now and they're finally gaining popularity in the U.S because of the instant effects they have in regards to skin brightening, soft, firm skin. They're also an inexpensive way to treat yourself vs. going to a facial. Sheet masks focus on adding deep hydration for dewy, luminous skin—they're unique in that they allow your skin to absorb the essences and lock in the moisture."
...ON HOW OFTEN ONE SHOULD USE A SHEET MASK:
"As often as you'd like! I know everyone is busy, so it's not easy to even carve out 20 minutes for an at-home pamper session, but it really beats commuting to a spa to get a facial. You can use these in the comfort of your own home while you're watching a movie or reading a book. I typically use masks 1-2 times a weeks, but in the winter when I am particularly dehydrated I use them 2-3 times a week."
Read more at Coveteur: Sheet Mask 101