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The keyword for 2017 F/W is "cica.” It is originated from the uncommon word “cicatrisation,” which means wound healing. For its repairing function, it is commonly used in skin-protecting products for irritated and dry skin. So I have prepared an article on the newly launched Korean products that follow the "cica" trend.

Recently I have been writing the articles about new products only. I know it’s exciting to see new products and frankly speaking, I really enjoy them as well but I think it is more important to know what you apply on your skin.

When someone ask me what the most unique Korean beauty product is, I will say “sheet mask” without 1 second of hesitation. There are millions of mask sheets from all (not even almost) Korean brands, from 99 cents mask of Skinfood to 40$ per piece luxury mask of Amore Pacific. Actually, from the troika era of Korean road shop (Early 2000, Missha / The Face Shop...

It is the era of sheet masks. K-beauty enthusiasts eagerly look for more moisturizing, visibly enhancing sheet masks everywhere and many companies brought up sheet masks with different textures (cellulose, cotton, and hydrogel) and “fascinating” active ingredients (snail, collagen, peptides, placenta and even horse fat.) 

When it comes to Korean skin care, more is more. (Heard of the exhaustive ten-step routine that Korean women follow daily?) If you don't quite have the time (or money) for this kind of multi-step process, you're in luck. We've got some beauty tips straight from Angela Kim, founder of Insider Beauty.