Trying to find the right products for your skin? Maybe you’re just getting started with building a solid skincare routine, but you just don’t know where to start. Searching through Google just doesn’t cut it, so the next place is YouTube. It’s been one of the biggest platforms that the beauty space has exploded. YouTube has recently been seeing a rising popularity in skincare...

We often hear about essence, emulsions and creams that strengthen and protect the skin barrier. To achieve good skin, it’s in your favor to maintain a healthy skin barrier. Doing so, you’ll need to keep your skin moisturized and restore the lipid matrix that holds the skin cells together. What is the skin barrier exactly? The skin barrier is the outermost layer of the...

Highest Earning Korean Beauty Companies in South Korea (All sales and profits in the graph and blog article are in the unit 1 million won(Current conversion rate $1 USD = 1,137.30 won) The K-beauty industry is becoming more and more competitive with countless numbers of new brands being introduced each year. Many brands are bought and distributed by huge companies such as LG Household...

As more states and countries around the world implement mandatory wearing of face masks, a new problem termed ‘maskne’ has surfaced. Maskne is a word made by combining mask and acne. If you’ve been breaking out more than usual around the chin, check or nose area, it is probably due to maskne!

  Having oily skin makes curating a skincare routine tricky, but several ingredients will save you from that trouble. If you are a makeup wearer, you’ll know that makeup doesn’t blend well and last as long on the face.

We’re counting down the days till its Summer and sunscreens are trending! Is it me, or has SPF and sun protection been spoken about A LOT in 2020? I think we’ve begun to accept that prevention is WAY better than coverage

As we continue to remain in lockdown for the second month, we urge everyone to continue their efforts in protecting themselves and others by staying home and taking preventative actions. Now that it's been proven that face masks help minimize the growing cases of COVID-19, it’s important to differentiate what each face mask offers.

If you ask me why K-Beauty is trending, I’d say it’s the effective ingredients. Most of the time, you’ll find higher concentration of active ingredients in Korean skincare products compared to Western skincare. Above that, Korean brands are more affordable and personally, the packaging and branding is becoming more and more luxurious yet minimal!