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Biggest Korean Beauty Companies in South Korea

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Highest Earning Korean Beauty Companies in South Korea

Korean Beauty Company Sales

(All sales and profits in the graph and blog article are in the unit 1 million won
(Current conversion rate $1 USD = 1,137.30 won)

The K-beauty industry is becoming more and more competitive with countless numbers of new brands being introduced each year. Many brands are bought and distributed by huge companies such as LG Household & Health Care and Shinsegae International. Some brands you might be familiar with are Sulwhasoo, Innisfree, Laneige, Cosrx, and Tonymoly.

LG Household & Health Care

In the first quarter of 2020, LG Household & Health Care reported 1,896,362백만원 in sales, standing as the highest earning Korean beauty company. Despite the COVID-19 outbreak in the beginning of March, it was able to increase sales by 1.2% compared to the first quarter of 2019. LG Household & Health Care is the home to some of the biggest brands:

Jinyulhyang Special Set

Traditional Korean Skincare Jinyulhyang Set

The best-selling product from The History of Whoo on is Jinyulhyang Special Set. The brand’s image is of traditional Korean royalty skincare, using carefully picked, rare ingredients like wild red ginseng, traditional herbal ingredient complex, and red mushroom. It is a great choice for anti-aging and improving the skin’s texture.

Amorepacific Group

If you are a fan of skincare, you are most likely already using skincare from a brand operated from Amorepacific. Founded in 1945, Amorepacific operates over 30 brands including Sulwhasoo, Etude House, Innisfree, Laneige, and IOPE. In the first quarter of 2020, Amorepacific group ranked second; sales were 1,279,334백만원 and business profit was 67,910백만원. Many of its brands are known as road-shop brands, meaning they have their own storefronts on the streets of South Korea. During a single trip to South Korea, you will see road-shop brands Innisfree, Etude House, and Aritaum, all of which are operated by Amorepacific Group.

Sulwhasoo’s First Care Activating Serum Ex

Sulwhasoo Anti-Aging JAUM Serum

Among the products sold by all these brands, Sulwhasoo’s First Care Activating Serum Ex is definitely one you have heard of. Famously known for its trademarked ingredient JAUM Balancing Complex, the serum nourishes and firms the skin, giving it a healthier, glowy appearance.



Ranked 4th in sales in the first quarter of 2020 is KOLMAR. KOLMAR focuses on the manufacturing and sale of big cosmetic brands. Sales were 375,275백만원 and a net profit of 13,931백만원 was reported. KOLMAR produces and distributes brands Innisfree, Tonymoly, Missha, Etude House and more. Products most notable are:

Missha Glow Tension SPF 50+

Missha BB Cushion #21

The Missha Glow Tension SPF 50+ cushion compact offers full coverage with key ingredients collagen, amino and hyaluronic acid. Achieve glowy skin with sun protection, anti-aging benefits, and correcting uneven skin tone.


Dr Jart Ceramidin Cream for Dry Skin

For extremely dry skin, the Ceramidin Cream works like magic to instantly rejuvenate dry patches and ashy skin. After shaving or cleansing, my face can get tight and sting from lack of moisture, but this cream effectively moisturizes and holds moisture. The texture is very smooth and is absorbed quickly so you can layer your makeup on top without trouble blending.

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