Blog M » whitening

You’re shopping for some masks and you come across packaging with the word “whitening” on it. The immediate thought you may have is, “Is this mask going to make my face whiter?” This can stir up some conversation about whether or not this involves skin bleaching to make the skin literally whiter. There may even be some controversy in regards to racism and  why...

You’re brand new to K-Beauty, and you want to build your personalized skincare routine. But what are all these words and terms on the packaging? “Hydrating emulsion?”“Pore-tightening skin?“ You must be asking yourself what does all this mean, and where are the toners and lotions? Now, don’t be taken aback. Korean products often have different words/terms for products that you might actually be familiar...

Apieu is a sub-brand of Missha, mainly targeting younger audiences. So rather than keep introducing conventional products, they love to make different type or different textured products.