Blog M » sheet mask

Introduction If anyone asks me to pick up the most iconic type of product in K-Beauty business, I will definitely pick up the sheet masks. The famous Korean skincare regime may be a new thing, but actually the toner to cream regime is originated from the classical, luxury French cosmetic brands. Just, Korean people followed it religiously and it became a Korean thing. But...

When someone ask me what the most unique Korean beauty product is, I will say “sheet mask” without 1 second of hesitation. There are millions of mask sheets from all (not even almost) Korean brands, from 99 cents mask of Skinfood to 40$ per piece luxury mask of Amore Pacific. Actually, from the troika era of Korean road shop (Early 2000, Missha / The Face Shop...

If Paris is known for perfume, South Korea might just be known for the fanatic devotion to skincare, with 10-step routines being just a matter of course.