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Douyin makeup is a highly popular Chinese makeup style that has entered mainstream media through TikTok! It consists of enhancing your natural features to give off a more youthful, soft, and doll-like appearance! The Douyin makeup look is loved by IVE's Jang Won-young, beauty Youtuber Jessica Vu, as well as popular Chinese celebrities such as Esther Yu and Nana Ou-Yang! Some key characteristics of this viral makeup style...

Discover our NEW ARRIVALS and long awaited RESTOCKS from your favorite K-Beauty brands just in time to welcome spring! Check out new brand arrivals for skin care, body care, hair care, and more! First up, we have a couple of exciting new arrivals from the new fan-favorite brand, Numbuzin, viral on Tik Tok for their No.3 line, which include the famous No.3 Porcelain Base-Skip Tone Up Beige,...