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K-Beauty #SkinTok Trends!

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K-beauty has transcended borders and become a global phenomenon, gaining immense popularity on social media platforms like TikTok, Instagram, Youtube, and more! TikTok, especially, has become a unique space in which skincare enthusiasts and influencers from diverse backgrounds come together to share, discover, shop, and bond over their favorite beauty products and routines.

TikTok @aylennpark

As of the year 2024, the hashtag #Kbeauty has amassed over 13.9 billion views on TikTok, with trending topics such as #glassskin and #doublecleansing being the most searched phrases in the skincare community. Let's delve into a breakdown of the most popular K-Beauty items trending as of the beginning of 2024.

Double cleansing is an important step in Korean skincare routines and it is currently making a wave in the SkinTok community. Double cleansing isn't just repeating the act of washing your face. It's using two different types of formulas of products to help you achieve a deeper cleanse which will allow your skincare to absorb more efficiently afterwards.

The first cleanser is usually a oil-based cleanser which works to melt and break down makeup, sunscreen, and build-up from the day. You then follow up with a gel or foam cleanser to purify and tighten your pores while removing any leftover impurities from the first cleanse. 

One of the viral, most searched for oil cleanser right now is the Anua Heartleaf Pore Control Cleansing Oil. This gentle yet effective cleansing oil is ideal for acne-prone skin. It's a fan favorite due to it's ability to deeply cleanse and exfoliate while nourishing the skin with heartleaf extract and noncomedogenic blend of plant oils. 

Image via @anua.skincare

Another highly popular cleansing oil would be the Ma:nyo Pure Cleansing Oil, a No.1 seller in Korea's prominent beauty and wellness retailer, Olive Young. This cleanser is unique because of it's gentle and minimalist formula, focused on pure and natural ingredients!  

Image via @manyo_us

Another popular item on the rise is the Mixsoon Bean Essence. This product has been named the vegan version of the famous Cosrx Advanced Snail 96 Mucin Power Essence. It is super hydrating and works to plump the skin! The unique, thick consistency of the essence can double as an exfoliant. You can gently remove sebaceous filaments my massaging the product into the skin and then washing it off. 

Image via @mixsoon_usa

The Tocobo Cotton Soft Sun Stick is another crowd favorite with it's soft micro-powder formula that works to absorb excess oils, leaving you with a fresh, smooth and matte finish. It also contains cotton extracts and soothing herb AC complex to hydrate and nourish the skin while preventing the skin from sun damage. 

Image via @tocobo_official

Lastly, the TirTir SOS serum is a new trending item that works wonders with repairing the skin barrier. It's lightweight, refreshing formula plumps the skin to reduce fine lines and wrinkles! Key ingredients such as centella, witch hazel, chamomile, and cucumber contain powerful anti-inflammatory properties to soothe and hydrate the skin while alleviating skin irritation due to external stressors. 


Image via @tirtir_official 

In conclusion, the ever-evolving world of K-beauty continues to captivate beauty enthusiasts around the globe, and the latest trends are nothing short of mesmerizing. From the coveted glass skin look to innovative sheet masks and powerful serums, K-beauty products are reshaping skincare routines and fostering a sense of community on platforms like TikTok. Which one of these viral products have you seen or tried?

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