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  • Beauty Comparison Series 3

    Beauty Comparison Series 3

    This time I have brought some lip products to compare. Then, let’s take a look, how all the cosmetic companies plagiarize, improve and differentiate from each other.
  • Beauty Comparison Series 2

    Beauty Comparison Series 2

    Many times, French luxury brands are market leader of a certain product family. So, most of times Korean brands copy & improve the concept of French or US products but nowadays, we can easily see the copy & improve the other way around.
  • Cushion & Tension Guide 2017 : Our Score Is....?

    Cushion & Tension Guide 2017 : Our Score Is....?

    This time, I brought 7 cushions to review, and most of them are not sold on masksheets.com. In other words, this blog will be relatively objective and unbiased.
  • Beauty Comparison Series 1

    Beauty Comparison Series 1

    Well, again, mutual concept-plagiarism is unspoken truth in Korean beauty industry for sure. It’s not a praiseworthy phenomenon, but lets look at it as a customer’s point of view.
  • Ingredient Focus 7. Caprylic/Capric triglycerides

    Ingredient Focus 7. Caprylic/Capric triglycerides

    Mineral oil is a representative victim of “organic & natural band wagon.” It has been appeared in “must avoid” list for past few years, mainly by the “organic” and “natural-friendly” cosmetic brands. You may wonder as “why on the earth this guy is talking about mineral oil in this posting?”
  • Ingredient Focus 6 - Acid : Beauty Secret From Ancient Egypt

    Ingredient Focus 6 - Acid : Beauty Secret From Ancient Egypt

    Chemical peel is one of the most performed cosmetic procedures (or sometimes non-elective medical procedure) in history, even though laser treatments are gaining more popularity from late 90s due to their convenience.
  • Makeup Product Trend Report 2017

    Makeup Product Trend Report 2017

    Masksheets.com carries only limited number of makeup products. Unlike sheet masks or skincare products, makeup products have very wide range of colors...and sometimes online makeup shopping turns out to be an epic failure.
  • Ingredient Focus. 5 Hydroquinone & Arbutin

    Ingredient Focus. 5 Hydroquinone & Arbutin

    I am sure many of you already heard about horror stories about hydroquinone from multiple sources, such as “hydroquinone induces skin cancer” or “I have a severe allergy when I apply hydroquinone.”
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